Are ghost followers harmful?
Engagement rate is the most important factor in measuring an influencer’s success especially for brands who pay for advertisement. It is important for marketers not to just increase the number of followers but also other factors like engagement rate. For marketers, engagement rate is more important than follower count and ghost followers would highly damage this feature.
To put it simply, consider having a certain number of active followers who engage with your posts, for example, having 20000 followers, your posts receive 1000 engagement on average (number of likes, comments and saved per post) so the engagement rate of your posts would be 0.05. Now you purchase 20000 fake followers for example, followers who will not engage with your posts and are just ghost followers. Your follower count increases. But the number of comments and likes per post remains the same as before. So the engagement rate of your post will decrease to 0.025. With Instagram’s new algorithm rearranging posts in followers’ feed mostly based on the engagement rate of the page, the important of removing ghost followers became more and more clear.
How to remove ghost followers?