Running Ad campaigns, especially on Google can help you generate leads and grow your business. However, it is important to know Google advertising costs so you can manage your Ad campaign budget wisely.

In this short article, I will provide you with some information about Google advertising costs in 2023, as well as some factors that can affect your overall cost. So if you are going to set up a Google Ad campaign, reading the information below can be helpful.

How much do Google ads cost?

There are different bidding strategies that you can choose based on your goal. The bid you choose will determine the cost of your Google Ad

The most basic bidding strategies are as follows:

  • Cost Per Click (CPC)

What determines the price for CPC is the number of clicks on your ad. Choosing this bidding strategy is useful when you want to get people to your website and generate more traffic.

The average cost for CPC can vary from $1 to $5.

  • Cost Per Action (CPA)

You can choose this model to optimize conversion or action from a potential customer. The price for this strategy is obviously determined per action, and the action can be filling out a form, buying your product, etc.

The average cost for the CPA can vary from $20 to $41

Remember that the costs for both CPA and CPC are different in each business and also for different keywords.

How much do Google Ads cost per month?

When we’re talking about Google Ads cost per month, there isn’t a fixed price. You can set a monthly budget based on your goals, the business you’re running, your competitors, etc. Additionally, different factors can affect the cost per month.

Generally speaking, however, Google Ad can cost you $500 to $2,000 per month. But, based on your business whether you are a lawyer, a real estate agent, and so on the cost can vary per month.

If you have a very highly competitive business, and you want to run a Google Ad campaign, the cost per month can even be higher than what I mentioned above.

What are the factors that affect Google Ads cost?

Aside from CPC, the type of business you’re running, and all that, there are some factors that affect the overall cost.

Here are some of the major factors that affect the overall cost.

#1 Competition

Since you are not the only one who is running a Google Ad campaign, things can be a little tough for you. So you may need to set a large budget to compete with your competitors because every ad on Google filters through an ad auction. So obviously, the budget you set for your ads will determine where your ads will show on a page.

#2 Location

You can choose a specific location for your ads to be shown to. So instead of showing your ads to appear in a broader area, Google Ad can help you to target potential customers in a specific geographical area, but, this will also affect the overall cost.

#3 Keywords

Keywords that are highly competitive and have a higher search volume will cost a lot more on Google ads. But they will also help your ad to get in front of many potential customers. If you want to set a large budget for your Ad campaign, then using competitive keywords will be a wise thing to do.

#4 Ad format

There are different types of ads format you can choose based on your campaign types. These are Search, Performance Max, Text, Display, and so on. Choosing some ad format can affect the overall cost.


Running an Ad campaign on Google can be a highly effective way to reach your target audience and boost your business. In most cases, this will not cost more than $2,000 a month. However, for smaller businesses, this will cost way less.

Based on your goal, your business, and your competitor, you may need to set either a low or large budget to get the desired result. Also, to see more success in your Ad campaign, you should choose your bid strategy, as well as ad format, keywords, and location carefully.


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