With over four billion active users on social media, it comes as no surprise that the platform is widely used by brands and marketers alike. After all, these digital channels are an excellent way to build exposure, reach out to consumers, drive inbound Web traffic, and sell goods and services. For this reason, it has become an integral component of a great many digital marketing campaigns. And if you want your entrepreneurial venture to succeed, it must be a part of yours.

In this article, we’ll talk about some of the best free tools for managing your social media accounts in 2022, from responding to comments, scheduling posts, monitoring the results, and so much more. Continue reading if you want to know more.

  1. Later

Initially starting out as a scheduling tool for Instagram, the application, Later, has grown to support many other social media channels and continues to add new features. What sets it apart from other tools is its strong focus on visual material. Whether it’s scheduling video posts, in-feed images, or stories, Later has support for many options and is an excellent social media management tool that businesses should consider.

Later is free to use, but you get more features with the paid plans, such as scheduled stories, saved captions, and analytics, to name a few.

  1. TweetDeck

Those who enjoy and depend on Twitter will like many things about TweetDeck. Apart from being free, the application effectively enables its users to manage many accounts from a single unified interface. In addition, it allows you to build your personalized dashboard from where you can receive and send tweets from and monitor existing profiles. It can also be used as a desktop application, Web application, or browser application.

  1. Hootsuite

As one of the most popular and most established applications for social media marketing and scheduling, Hootsuite is an excellent tool that every entrepreneur should consider. It can be used to collaborate with team members, receive comprehensive reports, schedule posts, thanks in no small part to its plethora of features. It also allows you to view several streams simultaneously and monitor what everyone is saying about your brand, helping you with your other marketing efforts like search engine optimization or SEO.

  1. Buffer

For managing presence on social media and scheduling posts, few are as good as Buffer. It comes with an analytics tool to keep abreast of the target audience’s activities and provide insight into the ideal posting time. In addition, its Chrome extension integrates the application seamlessly, making it easy to use. Best of all, it’s straightforward to use. And you can manage your social media accounts with the tool without taking too much time.


No one can deny that managing a business’s social media accounts is essential to creating exposure for its brand and offerings. However, the task is easier said than done. But with the abovementioned tools, you’ll be able to watch over your presence in your chosen social media channels. And as a result, maximize the platform’s marketing use to significant effect.


Social media, business, and Tech. writer. I use my skills, relationships and passion to create the content that helps.

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