More than half of the world’s population is active on social media. More specifically, the Digital 2022 Global Overview Report shows that 4.52 billion people use online platforms like Facebook and Instagram. These platforms not only enable people to express themselves freely, but they also represent a powerful marketing tool for businesses.
Over the years, many crypto projects have been developed, with competition in the industry only getting fiercer. This makes it essential to look for ways to spread awareness around your own project. Luckily, social media offers an effective way to build a loyal audience and generate buzz.
In this blog, we will explore the power of social media in helping you succeed with your crypto project. Let’s dive in!
The best channels for promoting your crypto project
Cryptocurrencies create numerous opportunities for growth-oriented businesses, and the exciting history of Bitcoin price is a clear indicator of it, as it once reached an all-time high of $68,789.63, and its appealing features can improve business processes. Now, many niche channels allow crypto enthusiasts to interact with one another and share ideas while keeping them updated on what is happening in the market. Here are the most relevant platforms you can use to raise awareness about your crypto project:
Instagram has become a powerful crypto marketing platform because of its huge popularity: with more than a billion active users, it allows you to engage easily with a broad audience. It attracts many tech-savvy people who don’t want to miss out on the latest innovations like crypto and blockchain, making it ideal to reach potential crypto investors.
Due to its visually focused nature, Instagram provides a great way to share crypto-related messages through catchy videos and images. Moreover, you can use its features like Live videos and Stories to engage with followers in real-time, post behind-the-scenes content, host webinars, create Q&A sessions, and so on, and directly interact with your audience, thus building credibility around your project.
Discord
While Discord was initially created for gamers, the platform is now used for many other purposes, including crypto marketing. It allows you to create a community around your crypto project, and discover their opinions which can help you improve your strategy. You can make live events on the platform and engage with the community, sharing information about future updates on your project, and answering users’ questions.
You can also use Discord to educate people about cryptocurrency. Many businesses have taken advantage of the platform to attract customers and build loyal crypto communities by posting educational material.
Telegram
Telegram is a go-to platform for crypto brands, ensuring increased security and privacy. Unlike other messaging apps, it handles larger files, which is an ideal choice for your crypto marketing strategy.
By creating an attention-grabbing profile, highlighting the selling points of your project, and using appealing visuals, you can attract users and nurture a vibrant crypto community on Telegram.
Tips to create a successful social media marketing strategy
Establish goals
Setting goals is the first step in building your crypto social media marketing strategy. This means asking yourself how to use social media to achieve the desired results. Crypto businesses turn to social media for different reasons, including boosting brand awareness, increasing website traffic and boosting sales.
When setting goals, you want to ensure they are SMART, namely specific, measurable, achievable and realistic. Also, setting a deadline for achieving them is a good idea. Each marketing campaign can involve different goals, like reaching new investors, expanding your crypto community, etc.
Define your target customers
Establishing your target audience is the next important step in creating a lucrative social media marketing strategy. This means reaching customers where they are present, and understanding their behavior.
Moreover, it’s imperative to figure out on which platforms they are most active, and then concentrate all your marketing efforts on that particular channel instead of trying to be everywhere on social media and building smaller audiences.
Create a schedule for your posts
For your social media marketing strategy to work, you must schedule your posts. Regardless of the type of content, you should plan it ahead to ensure it can help you achieve your goals.
It’s essential to create high-quality content, and be consistent with it, by publishing when it’s most adequate. This will help you increase your reach, inspiring your followers to take action. Although it does take significant effort, building a social media presence is essential if you want your crypto project to succeed.
Invest in advertising
If your budget allows, using paid posting can also play a huge role in your social media marketing strategy. However, it’s essential to use the right advertising platforms for it to work. While you may feel tempted to use Google or Facebook, they have restrictions for cryptocurrencies, which means you can’t truly rely on them.
But there are platforms specifically created for crypto marketing, which offer many advantages. They enable you to target customers based on interests, behaviors, and demographics, ensuring you will get a higher ROI by opening up your project to individuals from all across the world.
Tap into the power of social listening
Social listening is the practice of monitoring online conversations about your brand, thus gaining feedback into how people perceive your services or products and what they expect from you. Suppose they say good things about your brand. This is a clear sign that they are delighted and your business is moving in the right direction. But if most comments are negative, you should address the issue quickly to prevent it from harming you reputation.
It is possible to keep track of all the mentions manually, but it’s inefficient, so using a social media listening platform is better. This tool helps you collect all the postings, messages and comments of your account, even if it isn’t tagged, so you should definitely take advantage of it.
Evaluate your results
So, you’ve executed your crypto social media marketing strategy. Congratulations! But your job isn’t yet done. You must also evaluate your performance to see whether your project is doing well or not. To do so, you must track several metrics, including reach, click-through rates, conversion, and engagement rates. These will offer valuable insights into your campaign and its success.
Evaluating your results allows you to identify the strengths and weaknesses of your crypto social media marketing strategy, so that you can make adjustments to improve your content and ensure your campaign will have the outcome you desire.
The bottom line
Social media plays a massive role in the popularity of crypto, driving its mainstream adoption. Hence, it only makes sense to leverage online platforms and make your project stand out.
