How to get paid on TikTok: 3 ways the app pays for your content

You get paid on TikTok through three different payment programs, Creator Fund, TikTok Marketplace, and Live Gifting. 

TT is not similar to YouTube when it comes to paying the creators. So, you’ll not receive any share of the ads that are played before your videos. Instead, you either get paid per view, or your viewers donate via virtual gifts. You can also use TTMC to get yourself brand deals. 

Creator Fund to get paid on TikTok

In September 2020, TT announced a new program to pay its creators directly. The app created a fund for several countries and rolled out the feature immediately. Creator Fund is a pay-per-view method, meaning that it transfers money to your bank account per every view you generate in 30 days. 

  • Joining the fund is free. But you need to match the perquisites. 
  • You need to have at least 10K followers.
  • Your page should’ve generated at least 100K views in the past month.
  • You need to be 18 or older.
  • You need to be a U.S., UK, Germany, Italy, France, or Spain resident.

How to apply:

Step #1: Switch your account to Pro. 

Go to the ‘Me’ section and tap the three dots on the top-right corner and choose ‘Settings.’ Select ‘Manage Account’ and proceed to tap the red text that says ‘Switch to Pro Account.’ In the next tab, ensure your account’s type is Creator because Business accounts are not eligible for the program. Finally, determine your gender and go back to your profile. 

Step #2: Apply for the Payment Program.

Go to the ‘Me’ section and tap the three dots, and select Settings. Tap ‘Pro Account’ and choose the option that says ‘TikTok Creator Fund.’ You’ll go through a three-page registration that includes inserting your personal information (i.e., name, address, and postal code), providing your Tax information, and determining your VAT status. 

Step #3: Using the Dashboard

You need to wait for the app to confirm your eligibility for the fund. You’ll have access to your dashboard and see how much money you have made in the past few days in the settings. If the dashboard doesn’t show up on your account, your application is either being reviewed or rejected. 


How many likes do you need to get paid on TikTok?

TikTok doesn’t care about how many likes you have. But you need at least 100,000 views and 10,000 followers to join the Creator Fund program and get paid. 

How much can you make off of TT Creator Fund?

The CPM (Cost per Mille/Thousand) on TikTok is 2-4 cents. So, you’ll get paid anything around $20 to $40 per 1,000,000 views. 

Compared to other platforms like YouTube, TT’s CPM is pretty low. If you had 1,000,000 views on YT, you’d get paid $3,400 to $40,000. That’s 100x higher than what TT pays you. 


2. TTCM

TikTok Marketplace is another way you can get paid. It’s an additional platform that keeps the advertisers and creators in touch. Businesses can offer you brand deals and ask you to create for them. Or you can bid on their campaigns and get the job if the project is open to applications. (See below). 

Direct Collaboration: TTCM allows brands to find you and request a collaboration. You’ll get notified about their deal and have the option to accept or reject it. 

Submitting Applications: You can also search for open brand deals and apply for them. Some brands keep their campaigns open so the creators can send their applications and get the job. 


How to become a part of TikTok Marketplace?

TikTok chooses the creators and invites them to join TTCM manually. So, you cannot apply in advance. You should have a certain number of followers, views, and engagement rate. Plus, your content should be in line with the app’s guidelines. That’s when you might receive an invitation to join the marketplace. 


Live Donations to get paid on TikTok

Before the Creator Fund, the only way for creators to get paid on TikTok was Live Gifting. The app has a series of virtual gifts (usually in the form of stickers) that viewers can donate to their favorite TikToker. The method still works in 2021, and you can ask your viewers to gift you coins.

Here are things you need to know:

– You have to go LIVE to receive the gifts.

– Only 18+ viewers can send you coins.

Coins: Each TikTok coin equals 0.5 cents. 

Diamonds: Every 200 diamonds equal $1 (USD). So, you’ll earn $5 by converting 1000 diamonds to dollars. 


4 additional ways to get paid on TikTok

The majority of TikTokers don’t rely on getting paid on TikTok through the app’s payment programs. They often use other unofficial ways to benefit from their fame and following. Below you see the most common ways of making money on TT without relying on the funds or viewer gifts. 

Brand deals.

You can sign a contract with brands and promote them to get paid on TikTok. Even a micro-influencer (1K to 5K followers) can nail such deals and make a living off of them. 

Merchandise.

Using free websites such as Teespring.com, you can create your own designs and sell them on your TikTok account. With print-on-demand websites, you don’t have to worry about the production costs. That’s because the website takes care of everything (shipment included). And you only need to promote and encourage your viewers to buy your merch. 

Affiliate marketing.

A common way to get paid on TikTok is by using affiliate marketing techniques. There’re websites like Clickbank.com that give you free affiliate marketing links. All you have to do is encourage your viewers to click on the links and make a purchase. The link owner will pay you a share of their profit in return. 

Shoutouts. 

If you have 100K followers on TikTok, one way to get paid is by accepting shoutouts. You can do it as a service on platforms like Fiverr and get $10 to $100 per shoutout. 

Takeaways and key points to get paid on TikTok

  • Three ways you get paid on TikTok are Creator Fund payments, TTCM deals, and Live Gifting.
  • You have to have at least 10K followers and 100K monthly views to apply for the Creator Fund program.
  • TT’s CPM is pretty low. And you only earn about $20 to $40 per one million views.
  • You can use your fame and fanbase to make money on TikTok through other ways. 
  • Getting brand deals, affiliate marketing, and selling merch are the most common ways TikTokers use to make money on the platform.
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