Businesses need to represent themselves perfectly across multiple platforms. Everything depends on having a louder and more distinct voice than the competition.

Unfortunately, it’s been a time of struggle for businesses in recent years. At the start of last year, 900,000 UK small businesses were at risk of failing by the following April. While the worst of the pandemic seems to be over, things are far from smooth sailing for many firms.

Consequently, enterprises need to dig deep and utilise all their assets to their utmost potential. No exceptions can be made to the company website. These online domains need to be well-designed, fully optimised, and creatively used for visitors to not only stop by but stay.

Read on after the jump for ways you can make sure your web visitors return to your company website.

Collaborate with Specialist Web Designers

Many people spend a considerable about of time on the internet today. Even if they’re not proficient web designers themselves, they’ll know a poorly built website when they see one. Harsher judgements are made on the internet, too, so there’s rarely a second chance to win back deterred visitors.

Therefore, it’s vital to work with specialist web designers who can make quick work of your deepest concerns regarding the appeal and function of your site. Knowing that you can draw on their expertise can give you immense peace of mind, ensuring that you’re not creating something that may confuse your visitors.

A good example of what to look for is e-innovate, which performs quality web design in Surrey to the benefit of many satisfied clients. They can use the best tools on the market to help build you a site that is attractive and easy for users to navigate. Every design decision they make aims to complement your firm’s mission, values, and vision, ensuring nothing gets lost in translation.

Professionals need a professional website. Anything that’s been hurriedly assembled will immediately appear and reflect poorly on your firm’s attitude to quality. Visitors who have a charming and straightforward experience on your website are much more likely to return.

Make Your Website Compatible with Phones

Some firms make the colossal mistake of forcing their users to use a computer or laptop to visit their website. However, smartphones are now commonly used for web surfing.

Therefore, your website needs to be compatible with these devices. There are several ways to make your WordPress website mobile-friendly. With this in mind, you can follow this link to see some useful WordPress tutorials. If your domain isn’t optimized, common problems your users may encounter include:

  • Poor formatting of copy and images, trailing off the side of the screen.
  • Integrated video and audio files not playing.
  • Achingly slow loading times for different pages.
  • An inability to share what little discernible content they’ve seen.

Visitors are more likely to return to your website if they can do so from anywhere. They can also receive notification updates encouraging another visit via smartphone, too. 

Have Personality

Anyone can post generic content to a website. In today’s competitive landscape, brands must have a unique appeal and distinct charisma.

Everything comes down to engagement in the online sphere. The posts from brands that generate activity on social media tend to be amusing and playful. People like to see those they’re doing business with as human beings, sharing interests and a sense of humour.

It’s also worth noting that much of the news cycling through the world today is dark and grim. Many people are living through great struggles, and if businesses can offer respite from that, they’ll surely have a greater influx of customers gravitating toward them. Websites are a perfect setting for that levity.

Of course, some firms are more serious than others. You don’t need to post jokes throughout all of your copy. Still, even a more informal tone in your copy, such as by asking your readers questions, can make a difference and boost engagement. 

Personalise Your Website

If your customers purchase products and services from your website, they need to be encouraged to do so again. Every action on your landing pages and checkout screens needs to be monitored and used effectively.

Products bought by visitors before should feature again for an easier repeat purchase. Even products they only viewed should appear to encourage them to reconsider. Alongside these suggestions could also be similar goods that the visitor might also like to buy. Notifications could also be sent if an item has been in their digital basket for a certain period but not bought.

Many of these strategies can be used for targeted ads too, but it’s important to be cautious. There is such a thing as oversaturation, and if your stuff is materialising everywhere, it can start to aggravate visitors and deter them from visiting again. On your website, though, you can likely afford to reach out a little more.

Some firms outfit their websites with ‘Get Started’ features too. This might involve annotating certain buttons that need to be clicked to aid in navigation or instructions on setting up accounts. Depending on the site’s layout, leaving visitors to fend for themselves might cause problems.


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