In some cases, we are not even conscious of it. As the topic of an academic essay, implicit or explicit bias is a way to know more. You can find multiple essays on media bias and its effect on our platform. To write on media bias as a student, you need to understand it. After all, that’s the point of research – gathering information and facts. 

When you write on any topic you don’t understand, you are likely to project a bias, and a common medium for projecting is social networks. The prejudice projected on these networks has different effects on people. it could be good; it could be bad. People take actions, segregate or stereotype others based on bias, and sometimes it’s all unconscious.

What is media bias

Okay, so what exactly is media bias? It is when journalists, news organizations or the mass, in general, are partial or perceived to be about what stories and topics they cover and how exactly they cover them. It is often used to reflect an act that goes against the ethics of journalism.

The way media bias works is it is selective of what events or incidents to publish and which ones to remain silent on. It is also visible in the duration and depth of coverage afforded such stories, including the mannerisms and language used to tell them. It is most obvious in stories that revolve around politics, gender and sexual orientations, diversity and inclusion, and crimes. 

The extent of media bias varies widely. It could be a total tilt, and only the ideals or thoughts of a side are reported. This is also known as propaganda. However, it is important to know that some may be unconscious. This can happen when the reporters don’t have or cannot confirm all the facts and a host of other practical limitations.

Why social networks are a great source for students to study the phenomenon of media bias

To truly understand the extent and effects of media bias, you would need to take a deep dive into the world of social networks. These platforms offer deep insights into the machinations of media bias, and the reason is simple. Social media platforms are built to streamline their users’ information in their social circles. As a student looking to write a research paper, social networks provide a trove of data that can be used as good examples. 

There are numerous examples of bias in social media networks. You can also use the free essays available on our platform to guide you. Unlike non-social networks like Wikipedia, social media platforms give you a restrictive set of sources. You can learn about how advertising tools help reinforce implicit media bias through social networks. 

These platforms also allow you to study how what is popular or trending influences the contents media houses release. Most social media networks have an algorithm that performs several functions, including promoting popular content and this, in turn, affects the type and quality of information users receive.

How social networks contribute to media bias

A major way social media networks and search engines contribute to media bias is how their algorithms curate what people see. In truth, everyone only sees the media content presented to them. The type of content that is available to each person differs greatly. 

The algorithm intends to personalize your experience and provide you with relevant content, i.e., you primarily see what the content thinks you want to see. Often, this is based on the spheres you spend more time in and previous content you have engaged with. In simple terms, if you have shown a history of reading conservative articles and a preference for conservative conversations, chances are quite high that you would get more conservative content. 

When a story is making rounds on media outlets, the content you would see will be more of conservative views on the issue than a neutral stance. This limits your engagement to only views that agree with your bias. In a bid to personalize content, social networks reinforce whatever bias you may have had.

Conclusion

While it is difficult to get media bias statistics, the effects are all around us. It is vital to identify one, both conscious and unconscious, to be able to tackle them. Although an effective solution to media bias remains elusive, disabling bots and accounts that boost disinformation is a place to start. 

Media houses also need to uphold the standards of journalism and refrain from misleading clickbait such as ‘why is the media biased to liberals.’ They end up painting a politically fueled picture and exploiting different forms of bias.

Author

Write A Comment