Instagram is not just about pictures. Many users read posts whose descriptions can tell a whole story. We learned how to make the right descriptions for Instagram posts and adapted an article.

The quality of your photos will always be a determining factor in your promotion on Instagram. But pretty pictures alone are not enough – the description of the post can kill the best post, or it can make it very popular. Good descriptions explain what the photo is about, and encourage subscribers to take targeted action – it makes your content more enjoyable and accessible.

If you think of texts for Instagram posts as an optional part, you’re sorely mistaken: you’re missing out on an important communication format. Here are some tips to help you write better headlines for your Instagram posts.

1. Write some text ideas

It’s probably happened that an idea for a great description has come up when you’ve already published a post. What to do next time? Take your time. Instead, jot down a few ideas on paper or in a notebook on your phone.

Algorithms are playing an increasingly important role on Instagram, so a well-crafted headline and description are must-haves. Think about what text you’d like to add to make subscribers want to interact more with your post: like, comment, post to their Stories, and share with friends on Direct. Ultimately, the degree of engagement of your subscribers will be the determining factor of success. Take a look at how algorithms affect the output of content in smart social media feeds.

2. Put the most important things at the beginning

Check out our basic checklist for preparing posts for social media – there are some more useful tips

The maximum number of characters on Instagram is 2200. But that’s a formality. “Titles” in the feed are “trimmed” after 3-4 lines – that’s about 125 characters. This does not mean that you should make descriptions very short, but subscribers should see in these 3-4 lines the most important. That’s why you should put mentions and hashtags at the end. Put the pulpiest stuff at the top.

 The thesis writing service advises you to put facts and a headline at the beginning of the topic of the post: “In the headline display the topic of your text. Try to hook them. If the content is useful, then immediately ask them to save and like the post. And facts, if it fits the theme and content.”

3. Break up the text into paragraphs

On Instagram, you still can’t add blank lines. But without them, some posts look very cumbersome and sloppy.

 4.Use a call to action

Use active verbs to motivate people to interact with your post rather than passively scroll further. For example, you could write “Double click if you think it’s important” or “Share your story in the comments.” Here are some more ideas for calls to action:

Ask a question. Encourage people to share their experiences. It will help you get ideas for new posts and your promotion strategy. To increase engagement, answer subscribers’ questions and comments, and mark the ones you like with likes.

Direct people to the link in the profile description. The link there to fresh content: a new YouTube video, a new product announcement site, a new blog post, and so on. And then mention that link in your posts and ask them to click on it.

Invite subscribers to tag their friends. Encourage your subscribers to share the post with their friends by inviting them to tag their friends in the photo. Here are some examples.

Invite people to participate in a contest. Contests are great for engaging and growing your brand on Instagram. For example, ask people to post their photos using a certain hashtag. Make the rules of the contest clear and link to them in your profile description.

5. Use hashtags in moderation

Hashtags in Instagram are needed to connect users’ conversations in a single stream. If you have an open Instagram profile, everyone who subscribes to a hashtag or simply watches posts that mention it will be able to see the post.

Some Instagram users add as many tags as possible to attract new followers, but the fact is, it usually looks like spam. If you use a ton of hashtags, people will think you’re making poor-quality content. Limit the number of hashtags to 3-4 and remember that you can use none at all if you want.

If a hashtag is not organically embedded in a sentence, add it to the end of the post. Remember that Instagram offers the most frequently used ones. Just start typing the name of the hashtag and the social network will display the number of times it is mentioned.

6. Adapt the tone of voice of your brand to Instagram

Every platform has a tone that works better than the others. For example, a formal and formal tone will work well on Linkedin, and In but will not work well on Instagram. The most popular posts on Instagram are written in a human, authentic, fun tone that’s easy to understand.

So you need to adapt your brand’s voice to the tone of Instagram. Of course, some brands find this easier than others. 

7. Use emojis in moderation

Emojis can help add personality to your brand. That’s why even big companies use them in their publications. You can also create a chain of 3 emojis that briefly and succinctly describe your message.

8. If in doubt, make descriptions brief

If you haven’t yet developed a voice for your brand on Instagram, then use brief descriptions – it’s a win-win strategy.


Social media, business, and Tech. writer. I use my skills, relationships and passion to create the content that helps.

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