Instagram is a social media platform that almost everyone in the world uses. It is one of the most popular social media platforms, and many people use it. Instagram rotates around a few functions: followers, likes, views, comments, and impressions.

Whenever you post a story or a post, the Instagram algorithm rotates that post around your followers. Instagram insight is a native analytic tool that gives you all your data statistics. 

Through your Instagram analytics, you will be able to see how many people view your content daily, how many likes you get and how many followers of yours increase day by day. It will also give you comparisons for the same.

With the help of these comparisons, you will be able to grow Instagram followers and get more Instagram likes. Instagram insights will calculate your daily increase or decrease in views and followers and give you comparative data every day. This will help you measure campaigns and see how well your account is doing.

Instagram insights will give you a summary of your entire week. It will show you the amount of content that you have posted throughout your week and how many followers you have gained or lost in your whole week. This is a great way to help you stay organised and get factual statistics to better your account. 

If you want to check your Instagram insights, make sure you have a business account, as insights only work for business accounts. The main purpose of these is so that people who own businesses through Instagram can track their daily growth. If you want to know how to use Instagram insights in 5 effective ways, then follow the steps below:

Check the analytics for your posts:

Keeping track of your posts and their statistics is very important. Your posts are essentially the most crucial part of your Instagram account. Everything comes down to your content. You need to check the reactions and growth you get on your posts and your content to see if people are genuinely interested in your account.

With the help of these Instagram insights, you will be able to keep track of the Instagram engagements such as followers, likes, comments and views, impressions and reach, the ratio of the concentrations compared to the reach, and the best and worst-performing content of your posts. This will give you a clear idea of your content and how well it is received. You will also get to look at the negative points that affect your account and improve them.

You will be able to analyse what type of content does well and what doesn’t so that you only release posts that do well in the future. You will also be able to track the number of profile visits, follows, and website clicks that you get per post. In conclusion, your insights on your post will greatly help you to improve your content and make your account more entertaining.

Check the analytics for your stories:

Stories are something that defines how active your account is. People also tend to check stories much more in comparison to posts. Getting better statistics on your stories will mean that many people regularly keep up with your account. This is because Instagram only shows the stories of people you interact with the most on your tab.

The data that Instagram insights will guide you for stories are tapping forward, taps back, exits, replies, swipes forward. This is amazing as it will show you how many people skipped your stories and how many genuinely viewed them.

Check on your paid promotions:

If you have paid for promotions and ads on Instagram, you should check if they are doing their job properly or not. You need to know whether your promotions are working well as you have paid money for them.

For the paid promotion insights, you will get to see the following data: Number of people who visited your profile through ads, People who saw your promotion, impressions, engagement, audience Democratic and the amount of money spent. Through this, you will know how well your ads are regulating around Instagram and how many people they are reaching. You will also see how these ads affect your account and contribute to its growth.

Check the amount of trafficking: 

With the help of this data, you will get to see how crowded your Instagram account is daily. This will show you how many people visit your account regularly and how well it keeps your account occupied and active.

Explore your follower’s demographics: 

With the help of this analytical data feature, you will get to see the diversity of your followers. You will get to see the types of people who are following you. You will also get to see their ages and their origin. With the help of this data, you will be able to create content that will match your audience better.

If your audience is from a smaller age group, you will make content that will cater to them. In this way, you can keep track of making changes to your account and content to get better reviews.

We have come to the end of this list about the five effective ways to use Instagram insights. We hope this helps you make your business journey on Instagram a little easier.


Social media, business, and Tech. writer. I use my skills, relationships and passion to create the content that helps.

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