Facebook is an essential tool for every digital marketer. It is a great way to build a brand or grow the revenue of a business. There are a lot of ways to go about using Facebook. You can use it for free and try to get some organic likes and shares, but one of the most effective ways to use it is to run ads on the platform.

Since Facebook makes its money off of ads, it has a wealth of information about its users that you can use to find your perfect audience. Running a successful campaign can be tricky and if you aren’t careful you can blow through your budget very quickly. In this article, we will help you create a successful ad campaign on Facebook to help grow your business.

1 – Always be testing

One of the keys to success is to always be testing so you can see what works. You can’t just create Facebook ad and leave it alone. You have to create at least two of the same ad with differences so you can run both at the same time.

This way, you can see which ad works better and run just that one. You can then try to refine a few things on the losing ad and run it again with the changes to see if that makes it work better than the other ad.

This is called A/B split testing and is one of the skills that every digital marketer needs to have. It can cost a bit more at the beginning of the campaign but it will save money in the long run because you will have ads that get a great ROI.

2 – Understand your audience

One of the biggest benefits of running Facebook ads is how highly targeted you can make them. You are able to zero in on the perfect people that are going to respond best to the ads. To do this, however, you will need to understand your audience very well.

Take some time to research who the people are that will want your product or know more about your business. Then, you can create an ideal customer persona that helps you identify what the average person who will see your ads needs and wants.

When you can figure out who your audience is, then you can identify what their pain points are and give them a solution. This is what they are looking for and will respond because they can see by your ad that you understand them well.

3 – Have a strict budget

Running an unsuccessful ad campaign is much more expensive to run than a successful one. There is a low ROI so you can burn through a lot of money with little to show for it. This means that while you are trying to figure out your ads you will need to stick to a very strict budget so you don’t spend all of it before the ads have a chance to work.