Instagram hashtags can either build or break your marketing campaign on the social media network. If you use them properly, your postings will be noticed by more individuals who are likely to be engaged in your items or business.

If you choose the improper one, though, your chances of annoying potential followers and being penalized by Instagram’s algorithm increase as well.

To utilize hashtags efficiently on Instagram, you must first grasp how they function and then devise a strategy to get more likes on Instagram. 

Why Use Instagram Hashtags?

Hashtags are used to group stuff together. These can either be generic hashtags that everyone uses or they can be specific hashtags that only you use.

Many businesses, on the other hand, utilize customized hashtags to increase attention and organize posts about a certain product or promotion.

The vast number of Instagram users are keen to grow their following. However, gaining followers who are uninterested in your material is pointless because they will not engage with your content.

You can reach out to folks who are engaged in the same themes as you by incorporating popular hashtags in your content. And if they like what they see, they’ll probably follow your account in anticipation of seeing more similar content.

Even if they don’t follow you, they may find value in the content you offer while searching for a particular hashtag.

When you use hashtags, you’re significantly helping Instagram in sorting and arranging your posts, enabling them to reach more of your target audience.

The Popular Kinds of Hashtags

Most of the hashtags used on Instagram are comprehensive and topic-specific. Hence, they’re beneficial for everyone using Instagram to post content connected to that hashtag.

However, there are posts where you need to add the hashtags as per the content or the situation demands. More specific hashtags have little competition.

1. Hashtags for Brands

Many businesses create hashtags that are related to their products or brand.

For example, Disney encouraged people to use the hashtag #ShareYourEars on their posts. This was in collaboration with a foundation to raise money for charity as well as promote the brand. This is also an excellent approach to collect user-generated media that you can use in your marketing.

2. Hashtags by Category

Though these kinds of hashtags are a broad aspect, they should be closely tied to the theme of your post.

If you click a picture running a road race or marathon and pot it over Instagram, you can use #running or #marathon.

3. Hashtags for an Event

As you may expect, event hashtags are associated with any specific event.

Conventional events aren’t the only ones that use hashtags. They can be used to tag television episodes like #QueerEye, significant sporting events such as #Olympics, and other types of events.

4. Hashtags for the Campaign

Many businesses use marketing hashtags to keep track of the content they generate for a particular campaign. These are usually implemented for a limited time and only last as long as the campaign. For new launches, you’ll see a lot of campaign hashtags.

5. Hashtags Using Acronyms

The most well-known acronym hashtag is #TBT, which refers to Throwback Thursday. #OOTD refers to Outfit of the day, and #BTS stands for Behind The Scenes.

How to Choose The Right Instagram Hashtags?

Here’s the reality. You might use one of the many Instagram hashtag generators to receive a handful of free hashtag recommendations for your post. However, these suggestions will not be as comprehensive and successful as conducting your study.

Here are some suggestions for creating Instagram hashtags that will increase your reach and interaction.

Look Into the Competition

While you shouldn’t copy your competitors’ strategies completely, looking at the hashtags they use can give you little perspective into what’s working for others in your industry.

Maybe you’ll find a few more hashtags to add to your list. Nevertheless, if you don’t want to compete for the same audience, you may try using different hashtags.

Look at the Hashtags That Your Target Group Is Already Using

After all, if your target audience is already using a hashtag, it’s likely that others who are similar to them are as well.

Discovering existing Instagram groups is a good method to broaden your reach and connect with people who are most likely to be engaged in your product or service.

Keep a Watch on Trending Hashtags In Your Niche

Instagram’s search feature may give you additional information on which hashtags your followers are most engaged in. Whenever you search for a hashtag on Instagram, it will also tell you if someone uses the same hashtag whom you follow.

Which Instagram Hashtags Get The Most Likes?

A few of the famous instagram hashtags that gives the most reach and engagement are:

  • #instadaily
  • #LikesForLikes
  • #instagram
  • #FollowMe
  • #fashion
  • #photography
  • #me
  • #love
  • #LikeForLike
  • #followers
  • #myself
  • #likes
  • #LikeForLikes
  • #FollowForFollow
  • #comment
  • #beautiful
  • #instalike
  • #LikeForFollow
  • #instagood
  • #FollowBack
  • #smile
  • #PhotoOfTheDay
  • #FollowForFollowBack
  • #follow
  • #PicOfTheDay

Tips on How to Use Hashtags on Instagram

  1. View Insights

If you’ve switched to an Instagram business profile, you’ll be able to see your post insights, which show you how many hashtag interactions you’ve received.

Select the post for which you want data and click View Insights on the left. You can swoop and see all of the information about the post, which also includes the number of hashtag impressions.

This information aids you in determining which hashtags are most successful in increasing reach.

  1. Make Hashtags a Part of Your Instagram Stories

In the top left corner of hashtag pages is an Instagram Story icon. When you tap on it, you’ll see a selection of Stories posts from users with open profiles that have been tagged with the hashtag.

You may add hashtags to your Stories in two ways. The hashtag sticker is the first option. Alternatively, you may just type out the hashtag using the text tool and the # indicator, just like you would on a picture or video upload.

  1. Avoid Using Forbidden or Spammy Hashtags

Instagram might restrict a hashtag if it gets connected with undesirable content. This does not mean that you can’t use them.

Instead, clicking on the tag will only show you the most recent posts. You would not get to see any current posts, and there won’t be any hashtag-related stories.

The only way to find out if a hashtag is prohibited is to look it up before using it. This is a wonderful habit to get into whenever you add a new hashtag to your portfolio.

Using banned hashtags might result in a decrease in engagement, since your genuine hashtag use may become less successful as a result of being pulled from the algorithm.

  1. Learn How to Use Hashtag Pages

Hashtag pages are a wonderful method to reach a new audience with your material, particularly if you can get included in the top section.

Hashtag pages show all of the content associated with a particular hashtag. If anybody looks for a post with that hashtag and yours is the latest post with the same hashtag, it will appear first in the recent tab.

Of course, staying at the top of the Recent section for a less-popular or extremely specialized hashtag is so much simpler.

You must know that the posts in the recent section are sorted by the date they were first posted. If you add hashtags subsequently, either in a remark or by modifying the caption, it won’t change the timing of your post.

  1. Don’t Use Hashtags That Aren’t Relevant or Are Overused

It’s easy to just copy and paste the same big list of hashtags into each post, but avoid doing so.

It is clearly stated in Instagram’s community guidelines that “posting repeating comments or material” is not permitted. The algorithm will devalue your content if you repeat similar hashtags for each post.

Only use hashtags that sound right while creating a post. If you use the hashtag #wanderlust in a post, for example, your material must be interesting enough for trailblazers to comment on, like, and share.

It’s not about getting noticed by a large number of people; it’s about being noticed by the right ones. That’s how hashtags help you get more Instagram likes and followers. Select the appropriate keywords for each post separately.

  1. Make Sure the Hashtag You’re Using Actually Means What You Think It Does

Hashtags are usually a collection of words strung together. When it’s unclear where one word ends and the next begins, this can cause issues.

Brands are sometimes too eager to jump on a trendy hashtag without fully comprehending its significance. When the situation is difficult, this can result in a public relations disaster for the company.

And sometimes, before launching a campaign, a business simply fails to check to see if a hashtag is existing in use.

  1. Keep a List of Hashtags for Future Usage

If you use the same hashtags frequently, you can keep them in a note to save time entering them in.

Wait, didn’t we just say to avoid using the same hashtags on every post? Indeed, you shouldn’t use the same hashtags over and over again.

Having a list of hashtags related to the various types of material you produce, however, is still extremely beneficial. You might even make distinct lists of hashtags for the various types of posts you publish.

Simply write down a and add it to your postings. Instead of having to memorize hashtags or hunt for new ones for each post, you may pick and choose some to use each time.

Just keep in mind that each Instagram hashtag you use on a post must be relevant to the post and must not be overused. Don’t just put your entire stored list into each post.


This post should have given you a better understanding of how to manage your whole Instagram presence and save time with Instagram hashtags.

To keep growing on the social media platform, schedule posts and Stories, locate the ideal hashtags, effortlessly engage your followers, and track your progress.