Each user, on Instagram, likes one or more specific topics more than others. They may have followed several pages related to those topics! This has made Instagram add a great possibility to its social media, which is the possibility of following Instagram hashtags.

Many users enter the hashtag search section to view all the posts related to a specific Instagram hashtag; if you search for a particular hashtag, such as #beauty, on Instagram posts from public pages(Pages that are not private) in which the hashtag is located. Of course, you can see the posts about pages that are not private. Suppose a page is private and has published a picture with #beauty. If you have not followed that page, the post of that page will not be displayed in that hashtag.

In this article, we are going to teach you how to follow the hashtags you desire and see all their posts. If you’re ready, accompany us!

Instagram hashtags are one of the most effective tools for gaining a higher engagement rate. Using hashtags properly is definitely better than not using them at all. As we explained in the article about Topic Channels, by the emergence of this new Instagram update, the importance of using hashtags has been doubled compared to Instagram’s previous version. Pages that use Instagram hashtags better have more chance of being seen by millions of Instagram users. In the following section, we will explain how to use hashtags more efficiently.

What are Instagram hashtags?

The first step is to answer what Instagram hashtags are. A hashtag is a combination of letters, numbers and even emoji with the sign #, without any space between them. Hashtags would categorize posts and make it easier to search for similar contents. Maybe you are like those who run away from using hashtags or have not gotten any result using this option. But it will be interesting to know that posts with hashtags have 12% more engagement rate than others.

Instagram Hashtags

What Instagram hashtags to use?

People usually look for popular hashtags when posting, but using these hashtags to gain good results just because of their popularity is wrong. Many Instagram users think the same and this leads to having a lot of competitors in using the hashtags and having no chance of your post going viral.

That’s why you should not use popular hashtags like #love, #happy or #fashion. There are many people using these hashtags and you will have many competitors. Therefore, our suggestion is to choose balance hashtags which means you must select Instagram hashtags that are popular and your post can go viral among them too.

How to get high up on the Instagram hashtag page?

As you may know, hashtags are divided into two different sections, Top and Recent. To get more feedback you must use hashtags in the way that they appear in the Top section. Instagram rates posts in hashtag page depending on the time you share them and also their engagement rate that is having more likes and comments. It means that if two posts have exactly 10k likes and comments, the one being published earlier will appear on top of the hashtag page.

Important notes in using Instagram hashtags:

  • Besides community hashtags, use branded hashtags for your business. Branded hashtags which are specific to your company and brand are a useful tool to measure your marketing efforts.
  • Make sure to use related hashtags. Using popular hashtags which have no relevance to your page may have no advantage.
  • It is better to use hashtags in English if you want to reach Topic channel section because Instagram is more sensitive to English rather than any other language.
  • Although you can use 30 hashtags for each post, there is no obligation to use all 30 possible hashtags. Do not sacrifice quality for quantity. Use related and high-quality hashtags to save your chance of going viral and spend your time to find these hashtags.
  • The last thing to say is that if you use unrelated and repetitious hashtags, your page may get penalized by Instagram from using hashtags for about 14 days and get shadow banned. So be cautious in using hashtags.

Following Instagram Hashtags

If you want to see posts and stories related to a particular hashtag, you should first follow the popular hashtag of your topic. To follow a hashtag on Instagram, you must enter the hashtag page; there are two ways for doing that:
• Use the post that used the hashtag, click on the hashtag to enter that hashtag page.
• Insert the Tag tab in the Explore section of Instagram and search for your own hashtag. Now enter posts and to see the hashtags.
Now that you enter the hashtag page, you will see an option on the top of the page called Follow. So, you can click on it to add the hashtag to the followed hashtag section of the profile.
From now on, all its new posts and stories will be displayed on the Instagram feed.

How to unfollow the hashtags you’ve followed on Instagram

With the help of hashtags, you can see the topics you are interested in them. But what should you do if you accidentally follow a hashtag you do not like or decide to unfollow one of the hashtags you were interested in it before?

Many users, after following the hashtag on Instagram, decide to unfollow the hashtag for various reasons, such as the high number of new posts. Just go to your Instagram profile to do this. Then enter the Hashtags section in the Following part and unfollow the hashtag. You can also enter the hashtag page (the same part that you have followed the hashtag) and click on it, then unfollow the followed hashtag.

Method 1: Search for the hashtag you want to unfollow

  1. Log in to your Instagram account and tap the search icon that looks like a magnifying glass.
  2. In the search box, type the name of the hashtag that you have already followed and want to unfollow.
  3. A list of hashtags related to what you typed will be shown as a search result. Now select the one you have followed to enter its profile.
  4. Tap on the following button and select the unfollow option.

Note that this method can be done when you remember the exact wording of the hashtag you followed.

Method 2: Unfollowing hashtags through the following section

What is the solution if you don’t remember the exact wording of the hashtag you have followed before? Is there a way to delete them? The answer is yes. The hashtags you follow will be saved on Instagram, such as the users you follow. How can you find and unfollow these hashtags?

  1. Open the Instagram app and go to your profile.
  2. Tap on the following button on your profile page.
  3. In this section, you can see the following hashtags. Look for the phrase hashtags with the hashtag picture on the left side and click on it.
  4. Here you can see the hashtags you followed. Search for the hashtag you want among the available hashtags.
  5. When you find the hashtag you are looking for it, tap on the following button on the right side to unfollow it.
  6. Tap Unfollow to confirm this action.

How do Followed Instagram Hashtags Appear on the Instagram Feed?

As an Instagram user, you’ve probably followed a number of users and observed posts on their Instagram first page! User posts are displayed along with their username on the front page and you can see the number of likes and even comments on that post.
The post hashtags are slightly different from users posts! If you’ve followed a hashtag, you will only see some posts from that hashtag. Based on Instagram algorithms, posts that you may be interested in are displayed on the Instagram first page. Because if Instagram wants to show you all your favorite hashtags, there are thousands of posts daily on your Instagram first page that only bothers you. For this reason, Instagram, based on your activities on this social network, shows you only a limited number of posts related to the following hashtags.
If you have followed a specific hashtag, Instagram displays the name of the following hashtag, instead of the username of the person who has published that post:
In the image above, the hashtag user has followed #beauty and the Instagram displays the post of this hashtag. The name of the hashtag is displayed instead of the username. And of course, the username of the person sharing the image is below the hashtag.
It’s interesting to know that Instagram when displaying your followed hashtags, instead of displaying its username, displays the name of that hashtag. On the other hand, instead of displaying the stories individually, all the stories that are shown as a result of the followed hashtag will be on one story.
The above image shows the stories related to the #beauty hashtag. If you open that story, all the stories that users share with the hashtag will be displayed to you. So, hundreds of stories won’t be on your profile and will not hurt you. And you can easily see the stories of this hashtag. Another important point is that in the story section, you will see that hashtag instead of the username, and the user name of the person sharing that story can be seen below the hashtag.

Point

One important point!
In every hashtag that you follow, there are plenty of cool posts you like, and there are posts that you do not like to see! By liking and inserting a comment below the posts of that you are interested in, Instagram will find out which posts you’re looking for and on the Instagram first page will show you posts that you have liked. So if you follow any hashtag, just like the posts you love. And if you are not interested in the post, do not like them, otherwise, Instagram will show you posts like these, therefore, you’ll be annoyed.
Also, if you do not like the post, just click on … at the top right of that post and select Do not Show for this hashtag so you do not see other posts like it on your Instagram feed.
Note that some hashtags, in addition to being specific, may be brand names or even special terms used on Instagram! For example, if you like animals, you may follow the goat hashtag and expect only the pictures of this animal to be displayed! But the fact is that if you search this hashtag on Instagram, many athletes use the word goat (summarized as the term greatest of all time), and if you follow this hashtag, many of the athlete posts appear on your feed page. Of course, this problem can easily be solved in a few days; just click on … in unrelated posts, and select the Do not show for this hashtag option. Over time, Instagram finds out that your goal is to follow the hashtag on Instagram and only show you the posts you are looking for. After a few days of following hashtags and hiding unrelated content, you can easily view your content in the Instagram feed and enjoy following of hashtags on Instagram.

Which Instagram Hashtags Are Useful for Increasing Our Business Customer?

Instagram has a lot of users, and this has led to the existence of any business target audience. If you have Instagram, you’ll probably see a lot of different pages that are relevant to small and large business or businesses. For example, if you love buying a dress, you definitely follow several pages about the clothing store and do some of your shopping on these pages. How many people, like you, are buying from these pages?
There are a large number of users who purchase online products and receive the product in less than a week. In fact, these businesses use Instagram to introduce their products or services, and it’s interesting to know that many have increased their revenues several times. If you want to use hashtags to grow your business, several hashtags will help you a lot! Follow us to explore the five types of hashtags that help businesses grow:

Follow Your Own Brand Hashtags

Many businesses have a hashtag of their own brand; in fact, every post published with this hashtag is related to your brand. Many of these posts tag you, but some of them may not tag you, but you can see these posts using hashtags. If your brand is known, you’ll have a special hashtag for your brand. And if you search for it, you’ll see a lot of posts, connected to your hashtag. For example, if you search the #nike hashtag on Instagram, you see millions of posts, and the reason is that millions of users use the products of this company. Now, if you search for a new business hashtag, you’ll see very few posts associated with it. And most of which are posts posted on that business page. Of course, do not worry, because over time the number of dedicated hashtags in your business will increase. To encourage users to share posts with your hashtags, follow their hashtags and share with them related pages. This will encourage users to share posts with your business exclusive hashtags and can easily transform users’ engagement rates.
Users sometimes share extraordinary posts, and these give you great ideas on how to produce content for that page; for example, users share their views about your activities as a post or story. So, you can easily use users’ views to create story content or Instagram posts. In this case, you can even teach users how to follow your hashtags on Instagram; for example, you can put your hashtag into the story and ask the users to follow your brand hashtags by entering this page!

Follow Different Event Hashtags

There are events in every business activity that can help you build your Instagram page content. These events can greatly enhance the user interaction with your page; for example, you can discuss with users about these events or share a post about that event, asking users to state their comments. Some of these events that are useful in enhancing user interaction include:
• Conferences related to your business
• Live events related to the locations of business activities such as concerts, sports or celebrations
• Voluntary and charitable events
• Interesting events for users who are related to your business; for example, if you are active in the sale of telescopes, you can use the Lunar eclipse to increase user engagement or even generate content.
With these four ideas, you can easily create amazing posts and increase your page interaction.

Using Popular Topics Which Are Related to Your Business

In each area of activity, there are topics that users interact with it very well; for example, if you have online food restaurants, you can follow hashtags from the best restaurants. This will help you get ideas for creating your own content. On the Instagram pages of businesses, there is sometimes content that does not directly relate to that business, but users of that page engage with such posts very effectively. This will help you to increase your post views using those hashtags and lead more users to your page.

Follow Hashtags, Related to Your Contests or Campaign

Have you heard anything about Instagram contests or have you seen any posts about them? Instagram contests are competitions that can greatly increase user interaction. One way of publishing contest posts that can help you grow your page is to use a special hashtag for your competition. But you should note that the hashtag has not been used by other users. Or, if used, is related to past dates. Because if other users publish unrelated posts to Instagram contest during the competition, the contest process faces a bit of a problem!

Finding Hashtags for Creating Fascinating Content

The main purpose of users to use Instagram is to find entertainment and spend time! While Instagram is a great help in business growth, the reality is what we have said. In fact, users make any purchase from your Instagram page is when they are spending their leisure time. Try to follow the Instagram topics and hashtags that you can use to attract users. Do not always look for the content to introduce your products and services. And try to create attractive posts for users.

How to Find Our Business Audience by Using Hashtags?

The main goal of businesses using Instagram is to find the target audience! Target audiences are people who need business products or services. With the new Instagram feature, all users can follow their own hashtags and see the posts of this hashtags. In the past, if a user needed to buy a particular product or service, he would probably go to the related hashtags after searching different pages. Today Instagram hashtags are cleverer due to Instagram algorithms. And posts associated with the hashtags used by users are usually displayed.
Using hashtags associated with your products or services, you can easily attract new customers and sell your products or services. The more aimful the use of hashtags are, the more attracted the audience will be. And the more the target audience is, the higher chances of increasing the customer and ultimately more sales will be. For example, suppose you have a local business that only works in an area like London! With the London hashtag, you can easily attract more audiences. By deploying more hashtags, you can attract a lot of target audiences to your business.
Instagram hashtags are one of the most effective tools for gaining a higher engagement rate. Using hashtags properly is definitely better than not using them at all. As we explained in the article about Topic Channels, by the emergence of this new Instagram update, the importance of using hashtags has been doubled compared to Instagram’s previous version. Pages that use Instagram hashtags better have more chance of being seen by millions of Instagram users. In the following section, we will explain how to use hashtags more efficiently.

What are Instagram hashtags?

The first step is to answer what Instagram hashtags are. A hashtag is a combination of letters, numbers and even emoji with the sign #, without any space between them. Hashtags would categorize posts and make it easier to search for similar contents. Maybe you are like those who run away from using hashtags or have not gotten any result using this option. But it will be interesting to know that posts with hashtags have 12% more engagement rate than others.
Instagram Hashtags

What Instagram hashtags to use?

People usually look for popular hashtags when posting, but using these hashtags to gain good results just because of their popularity is wrong. Many Instagram users think the same and this leads to having a lot of competitors in using the hashtags and having no chance of your post going viral. That’s why you should not use popular hashtags like #love, #happy or #fashion. There are many people using these hashtags and you will have many competitors. Therefore, our suggestion is to choose balance hashtags which means you must select Instagram hashtags that are popular and your post can go viral among them too.
Instagram Hashtags

How to get high up on the Instagram hashtag page?

As you may know, hashtags are divided into two different sections, Top and Recent. To get more feedback you must use hashtags in the way that they appear in the Top section. Instagram rates posts in hashtag page depending on the time you share them and also their engagement rate that is having more likes and comments. It means that if two posts have exactly 10k likes and comments, the one being published earlier will appear on top of the hashtag page.

Important notes in using Instagram hashtags:

  • Besides community hashtags, use branded hashtags for your business. Branded hashtags which are specific to your company and brand are a useful tool to measure your marketing efforts.
  • Make sure to use related hashtags. Using popular hashtags which have no relevance to your page may have no advantage.
Instagram Hashtags
  • It is better to use hashtags in English if you want to reach Topic channel section because Instagram is more sensitive to English rather than any other language.
  • Although you can use 30 hashtags for each post, there is no obligation to use all 30 possible hashtags. Do not sacrifice quality for quantity. Use related and high-quality hashtags to save your chance of going viral and spend your time to find these hashtags.
  • The last thing to say is that if you use unrelated and repetitious hashtags, your page may get penalized by Instagram from using hashtags for about 14 days and get shadow banned. So be cautious in using hashtags.

Conclusion

The Instagram hashtag is a great feature that users can use to view different page posts altogether. New Instagram features allow the following hashtag on Instagram and you can easily follow posts from your favorite hashtags.
Now you tell! If you manage an Instagram page and you desire following various hashtags, do you think that following hashtags as a user will increase the sales of this business?
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