Instagram engagement rate is undoubtedly one of the most important factors of Instagram. In this article, we will introduce Instagram conversion rate in details.

Since we witnessed the emergence of various social networks in the lives of people, the relationship between them has changed dramatically from real to virtual mode. Today we see that almost all the people  are involved with these tools. The Instagram engagement rate is one of the factors that directly and indirectly refers to the relationships in social networks.

One of the measures that show an individual’s activity on Instagram is Instagram engagement rate. It shows different forms of individual communication with other users on the social network.

In simple terms, Instagram engagement rate shows the number of likes and comments received in a post divided by the number of followers in a particular period. Marketers usually calculate this criterion for a specific time period, such as a month. The results of these calculations generally provide information to monitor the development and growth of our Instagram page over time. In fact, the numbers obtained for this rate can show the participation rate of other people on our page and depend on various factors; such as the number of likes, number of followers, the number of comments, and the number of hits from the page. There are several ways to use Instagram engagement rate which can be important in many areas. So if you want to become more familiar with them, stay with us.

What is the best Instagram engagement rate?

The best Instagram engagement rate is 2% and more for business accounts. It means 2% of your followers like your posts, insert comments, reply, save, or share them. Most of the celebrities including the Kardashians have Instagram engagement rates more than 2%.

However, this is for business accounts, if you are running a personal account your engagement rates should be more that 20% for posts, and around 50% for Instagram stories.

How to calculate the rate engagement on Instagram?

Instagram engagement is division of all Instagram likes and comments of a post to the total number of followers. So, the more your followers engage in your posts, the higher your engagement rate is.

You can use the latest 3 posts to calculate your engagements, however it’s time consuming and you better use some Instagram engagement rate calculators.

To measure the amount of engagement on an Instagram page, follow these steps:

  • Check out all your influential posts in the last 30 days and calculate the total number of likes and comments for each one (for example, if you have 17 posts in the past 30 days, write the number of likes and comments for all 17 posts altogether).
  • Divide the obtained number from your Instagram posts into the number of posts in your last 30 days (for example, the total number of likes and comments you have compiled from the top 17 posts should be divided by 17).
  • Now you got an average number for each of your Instagram posts. ِDivide them by the number of page followers.
  • Finally, multiply the numbers obtained in 100 and give them a percentage (this percentage is usually between 0 and 10%). You can easily calculate your Instagram interaction rate.

You can use the same method to calculate the engagement rate of a post.

Why is Instagram Engagement Rate Important?

The human brain processes video information 60,000 times faster than textual information! Instagram has a great power over other social media. All your efforts at Instagram are for transmitting a message and ultimately affecting people. An Instagram engagement rate is a very important parameter because it can determine how much your page impact on other users is.  

In simple words, how interactive your audiences are, they care about you and contribute to your posts. The analysis of this parameter shows you the size of the influential contribution of people to different posts.

How to increase your Instagram engagement rate?

It’s easy to write a complete book on its various sections, and explain each and every one in a variety of ways. But, unfortunately, neither the stretch of this article nor the bored you are allowed to do so. In general, answering this question depends on the factors affecting the Instagram engagement and its followers, because ultimately the changes that you have to make are likely to result in the popularity or lack of acceptance of other users on your page.  

1. Answer the comment, feel free!

Your users should feel that they are part of your Instagram network. So, when they give a comment, answer them. Think of a new T-shirt you bought and you go out with your friend, your friend after seeing you: – What a beautiful T-shirt! This is where you smile and respond with a good sense of your face and body – I am No, do not even look at it, let’s get it down and say thank you! So why did you do this on Instagram?!!

2. Ask a question

The easiest way to engage the audience and increase the rate of conversion of Instagram is to ask a question. Try to always ask a few questions in your post, no matter what you are, just ask! Simple questions!

3-Always have a request

Try to always ask your audience, for example, if you post a post about the news, ask them to write their opinion, or if you want them to read a post on your website, ask them to write blog posts below their blog posts or to that post points.

4. Know your audience, and pay attention to them

Take a little time and find your community! What do you think of your followers and what are their problems?  A simple comment or like below the posts of those who follow you can have a huge impact on increasing the rate of your Instagram engagement. Your users will understand that you care about them, so they will also care for you.

Using all of Instagram features, such as Story and Live, will allow you to engage your followers in your page activities and increase your Instagram engagement rate. Note that running an Instagram and engaging with other followers is a complex and sensitive game that requires a lot of experience.

That’s why try to learn how to use them in different ways. Which is the best possible way to get the job done? And My final suggestion is to use an Instagram bot for achieving all that I said. With Instagram automation, you can manage your time and energy and achieve your goals in parallel. So you can spend your time on other aspects of Instagram in order to improve your business.

There are many ways to increase the rate of Instagram engagement. We have just mentioned some of the cases here. Although I hope I answer all the queries and questions you have about the topic, but if you still have issues, contact our experts.


Social media, business, and Tech. writer. I use my skills, relationships and passion to create the content that helps.

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