Instagram engagement rate is undoubtedly one of the most important factors of Instagram. In this article, we will introduce Instagram conversion rate in details.
Since we witnessed the emergence of various social networks in the lives of people, the relationship between them has changed dramatically from real to virtual mode. Today we see that almost all the people  are involved with these tools. The Instagram engagement rate is one of the factors that directly and indirectly refers to the relationships in social networks.
One of the measures that show an individual’s activity on Instagram is Instagram engagement rate. It shows different forms of individual communication with other users on the social network.


Instagram engagement

In simple terms, Instagram engagement rate shows the number of likes and comments received in a post divided by the number of followers in a particular period. Marketers usually calculate this criterion for a specific time period, such as a month. The results of these calculations generally provide information to monitor the development and growth of our Instagram page over time. In fact, the numbers obtained for this rate can show the participation rate of other people on our page and depend on various factors; such as the number of likes, number of followers, the number of comments, and the number of hits from the page. There are several ways to use Instagram engagement rate which can be important in many areas. So if you want to become more familiar with them, stay with us.

How to calculate the rate engagement on Instagram?

Instagram engagement rate
To measure the amount of engagement on an Instagram page, follow these steps:
  • Check out all your influential posts in the last 30 days and calculate the total number of likes and comments for each one (for example, if you have 17 posts in the past 30 days, write the number of likes and comments for all 17 posts altogether).
  • Divide the obtained number from your Instagram posts into the number of posts in your last 30 days (for example, the total number of likes and comments you have compiled from the top 17 posts should be divided by 17).
  • Now you got an average number for each of your Instagram posts. ِDivide them by the number of page followers.
  • Finally, multiply the numbers obtained in 100 and give them a percentage (this percentage is usually between 0 and 10%). You can easily calculate your Instagram interaction rate.
You can use the same method to calculate the engagement rate of a post.

Why is Instagram Engagement Rate Important?

The human brain processes video information 60,000 times faster than textual information! Instagram has a great power over other social media. All your efforts at Instagram are for transmitting a message and ultimately affecting people. An Instagram engagement rate is a very important parameter because it can determine how much your page impact on other users is.  In simple words, how interactive your audiences are, they care about you and contribute to your posts. The analysis of this parameter shows you the size of the influential contribution of people to different posts.


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