How to calculate the rate engagement on Instagram?
- Check out all your influential posts in the last 30 days and calculate the total number of likes and comments for each one (for example, if you have 17 posts in the past 30 days, write the number of likes and comments for all 17 posts altogether).
- Divide the obtained number from your Instagram posts into the number of posts in your last 30 days (for example, the total number of likes and comments you have compiled from the top 17 posts should be divided by 17).
- Now you got an average number for each of your Instagram posts. divide them by the number of page’s followers.
- Finally, multiply the numbers obtained in 100 and give them a percentage (this percentage is usually between 0 and 10%). You can easily calculate your Instagram interaction rate.
Why is Instagram Engagement Rate Important?
The human brain processes video information 60,000 times faster than textual information! Instagram has a great power over other social media. All your efforts at Instagram are for transmitting a message and ultimately affecting people. An Instagram engagement rate is a very important parameter because it can determine how much your page’s impact on other users is. In simple words, how interactive your audiences are, they care about you and contribute to your posts. The analysis of this parameter shows you the size of the influential contribution of people to different posts.