Contesting on social networks has different approaches. But the main goal that brands follow from running the competition on Instagram & other social media is to attract the audience, obtain customer satisfaction, and increase the engagement rate of posts.
What is the meaning of holding a contest on Instagram?
Recently, great pages on social media publish posts as a contest to gain followers, customer satisfaction and better engagement rate. These contests are such that brands ask users to do a special action in order to promote their brand. In return, they will take them into the contest or dedicate a gift from the products of that brand. These are some examples of holding a contest on Instagram:
As you can see, all of these contests, select the winner in a drawing. In all of them, users who mentioned some of their friends below the posts have been in the drawing.
How to hold a contest on Instagram?
Of course, this question has come to you. How these brands select the winner from those who have participated in your contest. In answer to the possible question, I have to say that there are tools that make it easy for you. The way these tools work is that you enter the post of the contest and the number of winners. These tools automatically select a random number of comments, and you select these as winners. This is the way you can easily run your own drawing.
Of course, in some cases when people have to mention one or more of their friends, given the possibility of cheating users and preventing them, you must validate the comments after selecting the winners and exclude those who have cheated from them. Again, through these tools, select the same number of new winning cheaters and continue this screening until the number of cheaters reaches zero. So the actual winners get selected. One the best of these tools is the commentpicker website that helps you to hold your contest.
What is the benefit of the Instagram contest?
Conducting these contests, if targeted and correct, will have helpful results for brands. Some of the benefits of the Instagram contest are as the following:
• In some of these contests, users are asked to bring a few of their friends, which will make new people get familiar with your brand and have a significant impact on brand awareness of your business.
• By holding a contest and awarding, your followers will feel better about your brand and if you continue this, people will follow your Instagram page more than ever.
• Due to the fact that there are many comments below your contest post and by paying attention to the Instagram algorithm, your post will gain more engagement rate. This causes to show your post to more people in search page and eventually your post become viral.