Having a business account, the most important thing for many marketers as well as influencers is to publish viral posts. Going viral and being seen by thousands of Instagram users is the ultimate goal for many people. Publishing viral posts help you to reach your marketing goals; whatever they are, from brand awareness to increasing sale.

Setting your goal to publish viral post, the first questions which pop up are what types of contents go viral? And how to publish viral posts on Instagram?

 

posts going viral on Instagram

 

The most important thing is to have high engagement rate. If you want to go viral on Instagram, you need a lot of engagement, and you need it fast. That means doing whatever you can to enhance engagement of your contents immediately after posting them. The idea behind this is that an initial engagement can push your post on Instagram Explore Page.
But why do you want to be on the Explore Page? Because it’s the best place on Instagram to get your content exposed to an even larger audience than the one you already have!

How engagement rate affects your posts going viral?

 

posts going viral on Instagram

 

When you publish a post, Instagram will show it to a limited number of your followers. Checking out the number of likes, comments and impressions your post would receive, Instagram calculate the engagement rate of your posts to find if they are interesting for your audience or not.
When your contents get enough engagement, Instagram will show your future posts to more users automatically. Having good luck and receiving enough engagement, your post may appear on the explore page too.

How to make a post go viral on Instagram

Though there are no exact pattern which insure you about your posts going viral, there are general rule you can observe when publishing a post.  Here we will talk about some of these rules which help you go viral on Instagram.
  • Know your audience: the key element for your posts to go viral is posting content most appropriate for your targeted audience. Viral posts which attract the wrong audience have little effect on your goals.
  • Share high quality contents: as always, in every marketing platform, the content matters. High quality contents guarantee high engagement rate and your posts being seen by more people.

 

posts going viral on Instagram

 

  • Proper CTA: a good call to action will lead to more engagement. You can even ask your followers to share your content.
  • Consider posting at the right time: even high quality posts with useful content would not go viral if you do not consider the time most of your users are online.
Apart from this rules, there are other ways to make your posts go viral; one of which is Instagram engagement groups. This groups consists of accounts with similar content. The idea behind these groups is users helping each other go viral by increasing the engagement rate of their posts.