Having a business account, the most important thing for many marketers as well as influencers is to publish viral posts. Going viral and being seen by thousands of Instagram users is the ultimate goal for many people. Publishing viral posts help you to reach your marketing goals; whatever they are, from brand awareness to increasing sale.
How engagement rate affects your posts going viral?
How to make a post go viral on Instagram
- Know your audience: the key element for your posts to go viral is posting content most appropriate for your targeted audience. Viral posts which attract the wrong audience have little effect on your goals.
- Share high quality contents: as always, in every marketing platform, the content matters. High quality contents guarantee high engagement rate and your posts being seen by more people.
- Proper CTA: a good call to action will lead to more engagement. You can even ask your followers to share your content.
- Consider posting at the right time: even high quality posts with useful content would not go viral if you do not consider the time most of your users are online.