In 2004, two former PayPal employees, Jeremy Stoppelman and Russel Simmons returned to the MRL Ventures Business Development Center, founded by Max Levchin, one of the former founders of PayPal, they came together.
Their goal was to create a new conceptual model in the field of consumers, especially a model related to the online search of local businesses. In the summer of that year, Stoppelman caught a cold and tried to look online for a doctor near where he was. But all the information was useless.
He and Simmons thought that there must be a way to connect social media and user feedback, and eventually came up with a product that allowed users to search for local businesses to ask friends and relatives for feedback. And so, the Yelp site was born in San Francisco, USA.
Although the site was originally designed to review all businesses, it is known as “a site where people comment on local restaurants and other businesses” and has grown to include not only an enthusiastic audience, it gathered itself, but it was also able to enter the stock market. In 2012, Yelp was listed on the New York Stock Exchange at a value of $ 898 million. As of September 30, 2013, the number of comments posted on Yelp reached 47 million, with an average of 117 million monthly visitors.
Why is necessary for your business to have Yelp reviews?
1. Attract early users: Turn an old thing into a new one
Although the core of Yelp’s idea is the same as that used by other competitors, Yelp does a few different things that get more users involved with the site and help Yelp be able to attract a lot of early users. Here are the different things to do:
2. They use the idea of social networking to review
While most of Yelp’s longtime competitors wait for an anonymous user to post a comment on their site, Yelp focuses on building a network of commenters with related profiles, friends, and awards. This move is considered a key factor in the growth of the app because users care more about the person who is real than the unknown.
But that was not all, because users wanted to be able to share their opinions with others. An article by Professor Zhongming Wang, a professor of economics at Western University, states:
“Yelp allows its users to maintain their popularity and social image. Yelp members can rate each other’s opinions, chat online, make friends, and meet in public. Each Yelp user has a public profile page where their activities such as comments given, number of useful, cool, and well-received votes, number of friends, and compliments received are recorded. Yelp also introduces some of its good commentators in the “worthy users” category.
Profiles give each anonymous person a photo and a name, and this alone gives them more credibility. A user looking for advice on a local restaurant can be sure that the advice has been written by a real person and not the owner of that restaurant. However, the role of false recommendations in the form of real profiles cannot be ignored. Some businesses express false opinions under real profiles, or local business owners, along with friends, post negative opinions about local competitors. Although such scams were initially troublesome for Yelp, they have gradually been able to prevent such misconceptions by developing their algorithm over the past several years.
3. They encourage good behavior
It turns out that users like to be encouraged and known for their comments and recommendations. When their names appear next to the comments they are writing, they try harder to make their comment or advice deeper and more accurate. Yelp makes good use of this behavioral feature of users, and by using tricks such as giving special credit to those who post the first comments or allowing others to rate the comment, makes them become more involved with the product.
How Rise of new-age transformed your business
These days, technology has made very good things happen in our lives, and in many cases, it provides us with very good and free services. Just as urban life is much more complex than rural life, technology life requires more complexity and responsibility. It is good that sometimes people write about the culture of using technology. Let us not forget that we have responsibilities in the face of these useful things.
After buying a product or downloading a file, or reading an article, people tend to write a review of it and determine its quality from your point of view by determining the score from 1 to 5 or 1 to 10.
Why is it so?
It has two reasons:
1. This is a new phenomenon that has already received some points and reviews
In this case, we are one of the first people who have used this product or service and our opinion about this service is very effective and it is good to be careful in criticizing that product, if it is good, with the good rating of us others of this product Or they will benefit from good service and if it is bad, others will notice that they do not repeat your mistake.
2. This phenomenon is not new and many points have already been registered for it
If we have all participated in this public participation, then you have definitely come across a good product or service, because if it was bad, its rating (stars) would be bad. And after using it, if you are satisfied with your vote, you make it more definite% D for the next user, as you used it.
How is it possible to get Yelp online reviews without buying them?
1. Take your time and prepare your Yelp profile
An important step for businesses that want to prosper on Yelp is creating a great Yelp profile, as it is the first element that customers confront. It is so effective in attracting people.
You do not need to spend so much money to have a great Yelp page, there are some free tools to develop your profile. By using these tools you are able to manage your account and answer questions and comments.
2. Incentivize customers
The most common method to get online reviews is giving clients discounts or incentives to write reviews. This proves an applicable way to lead customers to take part in providing feedback for your services and products.
Do not forget to write proper words to persuade your customers to write wholeheartedly about your business. Do not ask them to write positive reviews for your products, do it indirectly, for instance, ask them to rate you by stars and write about their experiences of using your products or services.
3. Increase your Interaction with customers
Try to interact with customers and users who leave their perspectives on your services and products. For example, in the case of positive reviews, appreciate them and if you receive bad reviews, apologize and reassure them you will check into problems and solve them.
Beginning a discussion forum is another helpful remedy to talk with users.
4. Use Yelp features to add to your reviews
One effective Yelp feature to grow customers is Yelp Deals. Yelp Deals are discounts that you give your clients to use your products and services. Yelp will pay for each discount that customers use. By offering discounts a lot more users buy your products and services and write about their perspectives so that the number of reviews goes up.
Using this feature and others such as Yelp Reservations makes it possible for businesses to take action directly from their Yelp pages and paves the way for getting more and more reviews.
5. Use your positive reviews as testimonials
After creating a Yelp profile, and striving for getting more reviews you will end up having a sufficient amount of reviews so, share them on other media that you have and let others see your performance. Statistics show that users who plan to buy a product or hire a service, check the company’s reviews of their work and then begin purchasing. Thus, it is highly recommended to exhibit great reviews as testimonials and gain more credibility for your business.
6. Make a fan base from your family and friends
As a specific business owner, your primarily loyal clients are your friends and family and they willingly agree to talk about your products and services.
Ask them to write about their experiences of using your products and services.
As your acquaintances, they help you to promote your business online.
All in all, we can conclude from previous sections that even in this modern age of advertising and doing business what affects most is word of mouth and reflecting other customers’ views. This is because other people’s admiration for a company’s services and products will result in more sales from that company.
Former customers’ good feelings and experiences from a product are what a business needs to prosper.
Do not stop trying to share good experiences with new people and always keep going ahead and updating your Yelp page, as the outdated pages and reviews not only do not do any good for your business, but they also sabotage it badly.
The last but not least issue is complying with Yelp guidelines and policies are obligatory not to be banned or punished. Be aware of the fact that reviews can be the path to your successes or failure.