Whether you run an ad campaign on Google or on Instagram it is extremely worth it because they allow you to generate leads and drive sales in your business. Both platforms can help grow your business and reach your target audience effectively.
However, you may be confused and don’t know which platform may bring you more benefits or might be more cost-effective. In this article, we will explore both platforms in terms of their feature the options that they provide us, and advertising costs. You can check them and see which one may be more suitable for you.
To answer this question first we need to take a look at each platform separately and see their features and how they work.
Without a doubt, Google is the most popular search engine. You can use it to grow your business and if you have a unique product or service to offer to potential customers, you can boost your sales by Google ads.
Through Google ads, you can display your advertisements in search results to target your potential customers. On top of that, you can choose between the types of ad formats that Google offers. These are text ads, display ads, and video ads, so you can choose the format that best suits your marketing goal.
Instagram is one of the best photo and video-sharing platforms out there which is owned by Facebook. If you have any visual ads or any visual advertisement ideas that you want to put to the test, then Instagram is suitable for you.
Instagram also provides various ad formats, including photo ads, video ads, carousel ads, and story ads. You can use those formats to maximize your ads’ impact on Instagram.
There are three different options you can choose from to advertise on Instagram. Each option will cost you a different price. Also, the following costs are just averages so they can fluctuate in different situations.
Generally speaking, it may cost you a little more if you want to run ads on Google. However, at the end of the day, it all depends on you and on how much you’re eager to spend for running ads on either of the platforms.
In conclusion, advertising on Google or Instagram depends on a variety of factors. These include your business, target audiences, your marketing strategy, and budget.
Briefly, through Google ads, you can target and connect with potential customers who search for information, services, or products via the Google search engine. Through Instagram ads, you can promote your brand and directly sell your products to potential customers. Since Instagram is an image and video-driven platform, it is more suitable if you want to advertise a visually appealing brand, products, and so on.
Finally, to prepare your ad campaign for success, consider using both platforms.
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