Perhaps there is no one today who has never heard of TikTok. This social network has become absolutely phenomenal and has revolutionized the way people approach content creation. 

TikTok first gained popularity among teenagers who shared how they sang or danced. Now, the platform attracts users of all ages, and topics are quite diverse. The authors can help you learn everything, from French to traffic rules, and tell you how to distinguish original sneakers from fake ones, along with sharing life hacks about living abroad.

Over time, TikTok has become a place not only to implement creative ideas but also to earn money. With a TikTok business in your student years, you will develop plenty of amazing skills and make connections useful to you in the future.

But nothing is perfect, of course. We’ve rounded up both pros and cons of working on TikTok, hoping you will answer the main question: is running a business there worth it?

So, let’s start with the advantages.

  1. TikTok Rewards Creators

Have you ever heard of the TikTok Creator Fund? Each author can receive rewards depending on the number of views and their uniqueness, as well as engagement levels. To receive official TikTok monetization, you must be at least 18 years old, have at least 10,000 followers, and have at least 100,000 video views in the last 30 days. To promote an account like this, you definitely need to generate brilliant ideas.

But it will be hard to focus on this if you are worried about school problems. If you catch yourself thinking: “I need Essaypro to write my essay for me“, we’ve got your back. While the authors do homework for you, you can devote the time to writing scripts and negotiating with advertising partners. Indeed, wise time management is the key to success in our busy times.

  1. You Will Make Attractive Ads

The main difference between TikTok and other platforms is that here, users are closer to each other, and there’s no room for formalities. Therefore, companies try to place ads with the help of influencers who talk about a product or service in a natural manner.

To spread the news about an upcoming campaign, advertisers need to warm up the audience. They do it with bloggers’ help. And since advertising is everywhere in the modern world, the ability to create it will certainly come in handy. Especially if you choose a corporate career type or will promote your business further. 

  1. You Will Promote Your Personal Brand

The student years are the time when we shape our personality and understand what we can offer the world. Therefore, TikTok has become a wonderful place to promote yourself! Are you an expert, or do you talk about your products and services? There are many accounts of specialists, ranging from psychologists and fitness trainers to chefs or tarot readers. They use TikTok to attract new potential customers, further raising the price of their services. 

Keep in mind that this platform was originally designed for exporting videos to other social networks and instant messengers. This way, your videos will be forwarded to WhatsApp, Facebook, and Instagram, which gives you even more opportunities to increase your popularity.

  1. You Will Receive Donations

Donations are rewards that tiktokers receive from their loyal followers who feel grateful for the content they like. Usually, users buy from 100 to 1,000 coins at a time and send them to their favorite bloggers. They, in turn, withdraw coins to their bank accounts. Live broadcasts also provide an opportunity to receive donations through the TikTok virtual currency. During the broadcast, viewers send stickers which can later be converted into cash.

  1. You Can Become A Brand Ambassador

Of course, this option is not for a beginner since brands offer cooperation to bloggers with a huge audience. All this takes place according to an official contract: for a year, two or more.

As an ambassador, you will draw attention to the brand on social media, increasing users’ loyalty to it. Large companies are quite interested in cooperation with bloggers.

Take the advertising campaign for Sprite, for instance. With the help of ambassadors, the “Let’s Be Clear” campaign was launched. The main goal was to show Gen Z how refreshing Sprite can be, both for physical and mental health.

In addition to earning money, ambassadorship has a large number of other benefits. You will get to know talented professionals, exchange experience, and implement a lot of ideas together. And don’t forget about getting free brand products and being the first to test new ones.

And now, let’s move on to the cons.

  1. Negative Comments Are Disturbing

Yes, criticism and nasty comments are on any social network. But when it comes to TikTok, the number of users is growing all the time. And so do the chances of being attacked by trolls. Many well-known TikTokers admit that despite years of work in this network, they still feel insecure when receiving negative feedback. And this leads to anxiety and low self-esteem.

Name-calling and body-shaming make anyone feel isolated and stressed out. Therefore, before you start a TikTok business, be prepared to read various things about yourself.

  1. Endless Comparison

TikTok offers short videos that are a glimpse into how people around the world live. They often look very intimate, personal, and one hundred percent true. However, we forget videos mostly show us retouched and glamorous moments. So, we begin to believe in an ideal picture, which often does not exist in reality.

As a result, more and more people compare their daily imperfect lives with a magnificent highlight reel. Let’s agree: not everyone wants to share something ugly and routine. And the more time you spend on TikTok, the more it can confuse you. But remember that comparison is a killer of joy. Plus, with proper business scheduling, you will simply have no time to watch other accounts for too long. 

  1. TikTok Reduces Focus

Most videos are less than a minute long, and users are accustomed to putting all the fun in those strict time frames. According to many studies, people’s focus of attention is getting shorter. Many have trouble concentrating. We all must admit that it has become difficult for us to watch a 40-minute episode of a series without distractions, not to mention the full focus on a long book.

Yes, short videos are a great business model for TikTok owners. But students need to be more concentrated, especially when it comes to exam preparation or writing a thesis paper. No doubt, such periods are typically filled with tension and may lead to burnout. So better, study this topic in advance to prevent it before it ruins your health.

  1. Content Type Limitations

Videos are now at their peak, and the brain is so used to perceiving them! But for authors, this format can be a problem, especially if you want to try your hand at photography or writing. TikTok won’t be able to help you, and maybe you should choose another social network for business then.

  1. Lots Of Time Needed

When you watch a 30-second video, it’s hard to imagine how much work has been invested in it. But every quality piece of content requires a lot of effort, especially if you want to make money on it. To entertain users and keep them engaged, be prepared to work hard. Scriptwriting, behind-the-scenes preparation, filming, editing, posting… You may have to make sacrifices, including school, free time, or personal life. However, there are handy tips on how to balance your TikTok career with your studies. Follow them to make your life way simpler. 

To Sum It Up

Perhaps no social network has caused such a sensation as TikTok. Short videos on any topic, from funny life situations to DIY techniques, immediately won over users’ hearts. However, if you are considering starting a business on TikTok, you need to weigh the pros and cons. After all, nothing is perfect, and every advantage can contain something completely opposite. We hope that you will make the right choice!


Social media, business, and Tech. writer. I use my skills, relationships and passion to create the content that helps.

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